Medical Practice Marketing Budget Calculator
See how much to spend and where to allocate based on your goals and practice type in 2026.
Cash-based
Insurance-based
Annual Revenue
Marketing Budget
Based on your growth objectives, industry experts typically recommend allocating:
- Aggressive growth – 10-12%
- Medium growth – 5-10%
- New practice – 10-12%
Channel
Monthly $
Google Ads
SEO & Content
(incl. generative & local SEO, social)
Video
CRM, email marketing, patient retention
Paid social cold audiences & retargeting
(Meta, Reddit, etc.)
Reputation &CRO
AI tools & integration
Testing
Influencer marketing/PR
Disclaimer: The data presented is based on insights from third-party industry experts and benchmarks. This calculator does not represent a direct agency recommendation. Actual marketing budget allocations may vary depending on your practice’s goals, market, and growth priorities. Contact us for a personalized marketing plan tailored to your practice.