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SEO for Healthcare Providers

10+ years of medical marketing expertise taught us that the most qualified, ready to buy traffic often comes from Google organic search. As the “ad blindness” progresses, and the users become savvy in online research and separating paid results from high quality information, it’s a must for every healthcare provider to appear in search results; the higher, the better.

Patients expect the most experienced and well-known medical experts in their field to be seen on page 1 of Google, without the “Sponsored” tag line. Medical SEO and local SEO for healthcare providers are vital for acquiring new patients.

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How Medical SEO Impacts Your Practice

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More new and returning patients
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Brand awareness
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Increased online visibility
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Increased credibility among patients
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Expertise recognition
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Patient education
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Competitive advantage
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Improved patient experience

Why ON Digital Agency?

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Full service medical SEO means that we will work not only on the technical side of SEO and link building (as most agencies do), but we will also create high quality medical content written by experienced medical copywriters, not by AI.
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We specialize in medical SEO, which means that we know how to properly markup medical content, follow medical SEO best practices, and collect patient data in a HIPAA compliant way.
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We measure our success by the amount of new potential patients brought to your clinic, not by fancy traffic stats or pretty charts that are vaguely related to your revenue growth.
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We don’t lock clients into long-term contracts. It means that if you are not satisfied with the results, you give us a 14-day notice, and will not have to pay an expensive retainer for the next 6-12 months.

How Does Medical SEO Work?

Step 1
We review your website, online presence, and procedures you offer.
Step 2
We analyze your top competitors in the area, their websites, traffic, offers, and content.
Step 3
We provide recommendations and execute the technical website, conversion rate optimization, page speed improvements, and more.
Step 4
We build a strong semantic core by researching how your patients find your services online, keywords they use, how you compare to your competitors, content gaps you have, and more. A strong semantic core is a must to target the right keywords and the right audience.
Step 5
We start working on link building, on-page optimization, new content creation, indexing, etc.
Step 6
We measure results. Whether it’s appointment requests or phone calls, we capture it all thanks to the advanced software tools we provide. You don’t have to guess whether your investment is working, you know it for sure.

What is local Medical SEO?

What is local Medical SEO?

Local search engine optimization is a strategy that increases local online visibility of your practice, and it’s very important to healthcare providers, especially to those performing procedures covered by insurance. And even if you are offering cash only procedures, local SEO is important. It increases online traffic and the number of local patients. At ON Digital Agency, we always include local SEO into our medical SEO services.

Did you know? ON Digital Agency is a Yext partner! We can significantly cut your Yext cost, and you don’t have to commit to a 12-month membership. Contact us for Yext discounted pricing!

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