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Marketing for Bariatric and General Surgery Centers

1K+

leads per
month

15K+

monthly
visits

+30%

search
visibility

≈50%

saved on ads budget

HIPAA COMPLIANT CRM

IBI Healthcare Institute is an advanced weight loss and general surgery center with offices in multiple locations across Georgia and Florida.

ON Digital Agency develops and runs their marketing programs ensuring stable growth and business continuity.

HIPAA Compliant CRM

Strategy:

Ensured full migration from the former CRM to a new HIPAA compliant CRM within days.
Integrated sales, marketing, support, and billing tools. Connected marketing, analytical, and communications tools.
Automated text messages, emails, calls.
Tailored the CRM to the business needs.
Trained the intake team to use the platform.

Learn more about the Health Insurance Portability and Accountability Act (HIPAA), the requirements for HIPAA compliance, and why healthcare professionals need HIPAA.

Results:

Consolidation of patient and lead data.
Fully customizable CRM
Automated patient outreach
End-to-end customer lifecycle management
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WEBSITE REDESIGN

Strategy:

Optimized settings of WordPress and removed unnecessary plugins.
Developed a unique design matching the business goals and brand.
Optimized the website for all devices.
Improved and adapted the navigation.
Analyzed user behavior and implemented usability improvements.
Made website forms more user-friendly.
Built lead magnets such as a chat bot, a price checker, BMI calculator, interactive weight loss quiz.

Results:

4X Mobile leads
3X Desktop leads
1.5 min+ time on site average
20% drop in bounce rate
Increased page speed

SEO

Strategy:

Built a complete semantic core.
Improved content, title tags, keywords, pagespeed, site accessibility, etc.
Ensured quality link building, social media engagement, brand mentions, etc.
Monitor and track SEO consistently.

Results:

6,700+ increase in organic keywords
4% Average CTR
150+ Referring domains
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GOOGLE & FACEBOOK ADS

Strategy:

Analyzed ad campaigns performance and optimized all settings
More accurately identified the target audience.
Designed powerful visual assets for conversions.
Launched retargeting campaigns.
Re-allocated marketing budget to cut it almost in half while maintaining the same amount of leads.

Results:

20% Increase in conversions
50% Budget savings

Local Seo

Strategy:

Created and optimized the Google My Business (GMB) profile and 62 more local business profiles.
Ensured the business’s NAP is consistent across the internet.
Launched AI-based rating and review campaigns.
Generated consistent calls and leads though GMB content optimization.

Results:

Increased brand awareness in the local markets.
Improved local rankings.
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Email Marketing

Strategy:

Designed engaging, appealing, and responsive newsletter and offer templates.
Cleaned and consolidated all patient lists and completed a re-engagement campaign.
Set up regular promotional emails.

Results:

15% Email leads
23% Open rate increased
Consistent email list growth
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THE SUCCESS OF YOUR
MEDICAL BUSINESS TOMORROW
DEPENDS ON THE RIGHT
GROWTH STRATEGY TODAY
Find Out How We Can Help Your Practice Boost Digital Marketing