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Marketing for Plastic Surgeons and Med Spas

350%

INCREASE IN NEW PATIENT LEADS

300%

MORE ORGANIC
TRAFFIC

50%

OPTIMIZED ADVERTISING
BUDGET

HIPAA COMPLIANT
CRM

As an agency focused on professionals in healthcare, we developed and implemented a full suite of digital marketing solutions for a cosmetic surgery clinic and med spa.

SurgiCare Arts & Aesthetics is a superior 5-star facility that offers surgical and non-surgical aesthetic procedures and medical spa treatments to men and women in the Atlanta area.

HIPAA Compliant CRM

Strategy:

Ensured full migration from the previous CRM to a new HIPAA compliant CRM.
Connected marketing, analytical, and communications tools.
Set up automation for calls, appointment forms, text messages.
Built a simple and convenient custom interface for the in-office patient care team to work with leads. Trained the team to use the CRM.

Learn about HIPAA compliant CRM in your medical practice here.

Results:

Full training of the intake team on using the CRM.
100% customized CRM.
Maximum automation of patient/lead communication.
CRM-swiss-knife
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WEBSITE REDESIGN

Strategy:

Optimized WordPress and removed unnecessary plugins.
Developed a unique design matching the business brand.
Optimized the website for all devices.
Improved and adapted the navigation.
Analyzed user behavior and improved usability.
Made website forms more user-friendly.
Built lead magnets like a chat-bot, a price checker.

Results:

26K+ mobile leads
1.3 min+ time on site average
30% drop in bounce rate
Increased page speed

SEO

Strategy:

Designed the content strategy and built a semantic core.
Implemented technical improvements including link building, medical microdata incorporation (schema markup), set up robots.txt, .htaccess, meta tags, and more.
Improved on-page and off-page SEO.
Monitored organic traffic and positions.

Results:

46K+ organic traffic per mounth
30K+ increase in organic keywords
5% average CTR
444+ referring domains
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GOOGLE & FACEBOOK ADS

Strategy:

Narrow down the target audience.
Create engaging video and search ads.
Launch marketing and retargeting campaigns.

Results:

20% increase in conversions
50% budget savings

Local SEO

Strategy:

Create and optimized Google My Business (GMB) and other business listings.
Ensure regular lead and call generation from GMB.
Collect reviews through AI-based review campaigns.
Ensure NAP consistency.

Results:

Increased brand awareness in local market
1K+ Local customers
Improved local rankings
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Email Marketing

Strategy:

Develop engaging, compelling, and adaptive email campaigns.
Find out optimal email frequency.
Ensure regular promotional emails.

Results:

10% Email leads
20% Open rate increase
Consistent growth of email list
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THE SUCCESS OF YOUR BUSINESS TOMORROW DEPENDS
ON THE RIGHT GROWTH STRATEGY TODAY
Find Out How We Can Help Your Practice with Digital Marketing