Marketing for Plastic Surgeons and Med Spas

350%

INCREASE IN NEW PATIENT LEADS

300%

MORE ORGANIC
TRAFFIC

50%

OPTIMIZED ADVERTISING
BUDGET

HIPAA COMPLIANT
CRM

As an agency focused on professionals in healthcare, we developed and implemented a full suite of digital marketing solutions for a cosmetic surgery clinic and med spa.

SurgiCare Arts & Aesthetics is a superior 5-star facility that offers surgical and non-surgical aesthetic procedures and medical spa treatments to men and women in the Atlanta area.

Strategy:

Ensured full migration from the previous CRM to a new HIPAA compliant CRM.

Connected marketing, analytical, and communications tools.

Set up automation for calls, appointment forms, text messages.

Built a simple and convenient custom interface for the in-office patient care team to work with leads. Trained the team to use the CRM.

Learn about HIPAA compliant CRM in your medical practice here.

Results:

Full training of the intake team on using the CRM.

100% customized CRM.

Maximum automation of patient/lead communication.

CRM-swiss-knife

Strategy:

Optimized WordPress and removed unnecessary plugins.

Developed a unique design matching the business brand.

Optimized the website for all devices.

Improved and adapted the navigation.

Analyzed user behavior and improved usability.

Made website forms more user-friendly.

Built lead magnets like a chat-bot, a price checker.

Results:

3X mobile leads

2X desktop leads

1.3 min+ time on site average

30% drop in bounce rate

Increased page speed

Strategy:

Designed the content strategy and built a semantic core.

Implemented technical improvements including link building, medical microdata incorporation (schema markup), set up robots.txt, .htaccess, meta tags, and more.

Improved on-page and off-page SEO.

Monitored organic traffic and positions.

Results:

2K+ increase in organic traffic

5K+ increase in organic keywords

5% average CTR

130+ referring domains