Update: in 2018, Google updated its SEO Starter Guide for the first time in 7 years! SEO is getting more competitive and complex by the minute. In this video, I explain why finding the right SEO company is only a part of success and what you must do AFTER finding and hiring an SEO agency to succeed in SEO.
Video: Why SEO Agencies Are Not Giving You Their Best SEO SpecialistsOne of the easiest way to fully take advantage of SEO as a way to market your site is by working with an experienced SEO company. With a team of experts handling your SEO campaign, you can focus on more important things, like catering to your audience and developing successful products. Of course, you will have to find a good SEO company to get started.
Experience Is Key
When it comes to finding a good SEO company to work with, experience is still one of the most important aspects to consider. Don’t just see how long the SEO company has been operating; look deeper into the company’s past projects and review them objectively.
Don’t hesitate to ask for past references when choosing an SEO company to engage. Contact the company’s past clients directly to get a good picture of how the company catered to its clients.
A Match Made in (Internet) Heaven
I always said that you should never work with an SEO company or a team of SEO experts you are not comfortable with. SEO is an ongoing process and it requires you to work hand in hand with whoever handling the SEO campaign. If you are not comfortable with the team you work with, chances are you will not get the results you are after.
Speak to the person that will be handling your website directly when choosing an SEO company to work with. Talk about how your site can be improved SEO-wise and listen to the solutions he or she offers for your SEO-related problems.
Naturally, you shouldn’t expect a detailed SEO plan at this point; that’s something that will be provided to you once you hire the SEO company of your choice. Still, you can very much assess whether you are comfortable with the team and the way your site will be handled through a simple interview.
Get Quotes & Compare
Never settle for the first SEO company you come across. You should also engage multiple service providers and find the best one to hire by comparing quotes and services. This is the easiest way to spot the good SEO company from the shady ones too, because comparing quotes and services will help you spot red flags to avoid.
If an SEO company is offering high promises – such as placing your site at the top of search results – for a dirt-cheap price, you should definitely think twice before hiring the company. SEO is a resource- and time-intensive business, and there are limits as to what can actually be achieved realistically.
On the other hand, don’t hesitate to ask for a better deal whenever possible. Negotiate the quote you receive either by altering the services included in the package or by asking for a discount directly. Finding the best deal shouldn’t be difficult at all.
Lastly, dive right in and get your SEO campaign up and running. Hiring the right SEO company is just the first step; working with them to achieve great SEO results would be the next