Having created a website and filled it with information about products and services, all business owners face the question: “How do I perform optimization and promotion of the website?” or “Which way do I choose to achieve the lowest cost and the highest efficiency?”. Thus, sooner or later they come to SEO.
SEO (Search Engine Optimization) is a comprehensive set of development and promotion tactics of the site to reach its first positions in the search results (SERPs).
Organic SEO: Paid Traffic vs Organic Traffic
So, there are two popular options for website promotion today:
Paid traffic – when you pay per click or per thousand impressions (CPM), your ad promoting your website shows at the top of search engine results and acquires visitors. However, the Internet users are becoming more and more experienced, knowing that there are some commercial ads in the first positions of search, and therefore, they choose to visit websites from the third or fourth line below that are not paid for. In fact, many web users are developing “ad blindness” completely ignoring paid ads in search results.
The second option is organic website traffic. This traffic is generated thanks to good informational content, healthy website structure, social signals, and much more. It also includes getting links from popular web resources on similar subjects.
In other words, organic search engine optimization is the process of improving traffic to your site, making it more visible in search engine results using specific targeted keywords and optimization tactics.
With expert optimization, the site will take top positions in search results for a long time.
The content of your site, its relevance to inquiries (the semantic core), references from popular sites are the main ingredients of success in terms of organic promotion.
Organic SEO Services: How Agencies Boost Organic Traffic
It is important that your website matches not only the requests of search robots, but also gives people what they come for. Therefore, an SEO agency should constantly work on the increase in organic rankings and traffic.
There are 5 ways to do this:
Work with exceptional content.
This is a decisive factor in rankings. Therefore, it is very important to publish unique, high-quality material on your website. Competent content marketing is the engine that helps your site be at the very TOP of the search results.
Comprehensive SEO strategy.
This includes compiling the semantic core of the site, searching for target queries, taking into account seasonality factors and long tail keys, choosing priority low-frequency keys, optimizing unique content, and more.
Regular updates of content.
An experienced SEO agency constantly fills the site with materials like articles, blog post, news bits, FAQ, videos, etc. It is important to optimize all content for specific requests, according to the structure of your semantic core, and post them regularly.
Posting on social networks.
You can attract more visitors using cross-platform strategy. More users will learn about your site by clicking on links from social networks, and search algorithms will receive valuable social signals showing that your content is of interest to users, thus giving you an SEO boost.
It is helpful to interact with other websites that have similar or related information. Multiple external links pointing to your website tell search engines that web users find your content interesting and valuable.
Working with organic optimization on your own or with the help of an SEO agency, it is necessary to focus on content. Optimization and promotion of sites is possible when you have something valuable to share with your visitors, something that will be remembered, and make them come back again. Work with your resources thoroughly, efficiently, and carefully.
It is not necessary to invest big in advertising to grow your business. At the very least, it is not the only way. Quality SEO optimization can help achieve long-term success and beat your competitors overtime.